Just recently, I joined an event with Converse Philippines for their Spring-Summer Collection Launching at Converse Store, Ayala Center Cebu.
During the event, Jeffrey Azor Osoc, Converse PH PR Officer discussed the Converse Philippines’ Brand connection points that includes:
Authenticity – Where Coverse, as one of the leading brand in she sneaker industry all around the world, is launching unique sneakers that convey what the brand is trying to tell. That they will always be as authentic as they are since then.
Innovation – Creating new technology in the sneaker industry, Converse revealed the latest upgrade that all the new sneaker line-ups are adopting, the Lunalon Technology that adds additional comfort to anyone who wears the sneaker.
Style – Since the beginning, Converse had always been known for its unique and quality sneakers. Adopting also with the recent trends in the sneaker industry, Converse designed new set of lifestyle sneakers that goes with the trend while maintaining its brand.
The latest collection of Converse PH for their Spring-Summer Collection was divided into two different inspiration, the Sport Inspired and Fashion Inspired where the sneakers are not just for sports nor fashion – it is actually both, that’s why it is called Lifestyle sneakers.
Another highlight of the event is this part of the wall where the timeline of converse from the beginning up until the present. It displays three different timeline called The Beginning where the original Chuck designs was displayed, The Throwback where the 70’s designs were featured and The Sequel that displays Converse PH’s latest Chuck designs.
Also, the event highlighted the Chucks for a Cause where 19 candidates from the 2016 Miss Universe competition lent their time and creativity to produce customized Converse sneakers to be auctioned for the Positive Action Foundation. A foundation supported by the Ms. Universe organization, Positive Action Foundation is devoted into helping individuals living with HIV/AIDS and their families particularly those who are displaced from their employment due to HIV phenomenon.
The candidates who participated are Ms. Angola Luisa Baptista, Ms. Belgium Stephanie Geldhof, Ms. Belize Rebecca Rath, Ms. Brazil Raissa Santana, Ms. Bulgaria Violina Ancheva, Ms. Cayman Islands Monyque Brooks, Ms. Costa Rica Carolina Duran, Ms. Germany Johanna Acs, Ms. Guatemala Virgina Argueta, Ms. Iceland Hildur Maria, Ms. Mexico Kristal Silva, Ms. Netherlands Zoey Ivory, Ms. Nicaragua Marina Jacoby, Ms. Panama Keity Drennan, Ms. Paraguay Andrea Melgarejo, Ms. Philippines Maxine Medina, Ms. Russia Yuliana Korolkova, Ms. Thailand Chalita Suansane and Ms. Uruguay Magdalena Cohendent.
Pageant enthusiasts and Chuck collectors can get the chance to own one of the personalized sneakers through a silent bidding auction. Bidders may submit their bids, name and contact information through the information officer in the mall exhibit of the shoes or thru a private message at the Converse Facebook page. Starting bid for all pairs is at $50 USD or Php 2,500.
Here are some of the Photos of the sneakers from participating Ms. Universe candidates:
See the personalized pairs at the exhibits in the following dates and venues:
- March 10-12: Gaisano Mall of Tagum and Gaisano Mall of Toril
- March 17-19: Gaisano Mall of Davao and Gaisano Mall of Digos
- March 24-26: Robinsons Galleria Cebu and Robinsons Santiago Isabela
(Featured Photo from Herbert Kikoy of Drift Stories)