Cebuana Lhuillier, the country’s largest microfinancial company, honors its roots by bringing its ‘Thank You for 30!’ concert to Cebu as it celebrates its 30th anniversary in the business. On September 22 at the Hoops Dome, Lapu-lapu City, Cebu, Ka-Cebuanas were treated to a night of musical performances, headlined by Cebuana Lhuillier endorsers Sarah Geronimo and Alden Richards.
“It’s a great feeling to bring our 30th anniversary celebration to where it all started. Cebuana Lhuillier traces its roots to Cebu, a place dear to my family, so we’ve come full circle. But we wouldn’t be able to get this far if not for our Ka-Cebuanas, who have been supporting us and have trusted the company all these years. This concert is just one of our ways to give back and honor them. We’ve already expanded our offerings with our new line of products, but our customers can expect even more as we prepare new services to be made available in more locations, through a variety of platforms,” said Cebuana Lhuillier President and CEO Jean Henri Lhuillier.
Besides the concert series, Cebuana Lhuillier is also celebrating its anniversary by expanding its roster of products and services, including a microloans portfolio, which completes the company’s evolution into a microfinancial institution.
Cebuana Lhuillier dates back to 30 years ago and has become one of the country’s most trusted names, synonymous to a dependable friend in times of need. It has served as a true Kaibigan, Ka-Cebuana to millions of Filipinos by helping them have access to better financial opportunities to improve their lives. Because of this, millions of Filipinos have turned to Cebuana Lhuillier for security and peace of mind in the area of finances. More than the products and services it offers, the brand stands for and will continue to stand for stories of hope, optimism, triumph amidst adversities, and sacrifice to provide for loved ones.
Cebuana Lhuillier provides maximum customer reach and multiple touch points through more than 2,200 branches nationwide, complemented by the 5,000 partner locations domestically and the more than one million partner locations that serve Filipinos all over the world.
Part of a nationwide concert series, ‘Thank You for 30!’ was first staged at the Mall of Asia Arena in Manila last September 1 and will also be brought to Davao on October 20 at the USEP Gymnasium & Cultural Center. The concert series has been eagerly anticipated as it features Geronimo and Richards, two of the country’s biggest stars who happen to be from rival networks, sharing the concert stage for the first time.
Aside from the company’s two endorsers, the Cebu leg also featured performances by Erik Santos, Ronnie Liang, Julian Trono, and Ella Cruz, among others.